Market Segmentation
Discover and understand your market potential
- Who are your most profitable customers and why
- What is the problem your product or solution solves
- What is its value
- Distinguish your products with a clear Value Proposition
Validate market potential
- Armed with your potential customer base, match against product revenue categories
- Base on size, region, timing factors, propensity to purchase
- Predict product revenue by margin, service, maintenance – categories that suit your business model
- Identify purchase timing
Identify markets with best opportunities
- Review your potential customer bases accross product categories
- Where can you expand, where do you need to invest
Results
- Uncover factors to establish a set of criteria to explore market expansion
- Use the modelling as input to product roadmaps, marketing and sales strategy and business planning
Business Advisory
We can advise and guide you in the following areas
- Strategic planning
- Business plans
- Accelerate growth
- Corporate vision
Research
Identifying key attributes is the first step
- We can source relevant and current data for the chosen markets
- We have access to a specialised workforce that will go beyond
Mine the data
- Use the Sales Miner software to identify and test potential market segments
Sales Miner
Delivering Market Segmentation solutions that maximise business growth
